10 steps to success with offline advertising - a complete guide
1. Define the goal of the campaign
Before you order even one banner, think twice: what you want to achieve?
Whether the goal is to increase store traffic, promote an event, build brand awareness or attract customers from a particular location? A clearly defined goal will be the foundation of the entire campaign.
2. Choose the right advertising medium
On BannerPrint.pl and BannerGear.com we offer a wide range of solutions:
Advertising banners - flexible, inexpensive and quick to install.
Billboards - Rigid, durable and aesthetically pleasing, ideal for facades and fences.
Billboards - large formats along roads and in urban spaces.
Banner frames - ideal if you plan to exchange content on a regular basis.
Free-standing boards - Stable, visible from a distance, with backlight option.
Large-scale advertising - For example, mesh nets on scaffolding that dominate the space.
The choice depends on the location, budget and duration of the campaign.
3. Choose a location with potential
Location is half the battle. Pay attention to:
the volume of pedestrian and auto traffic,
visibility from different sides,
competition in the area (won't you get lost in the crowd of ads),
the profile of the audience in a given location.
Billboard along the main road, freestanding plaque at the entrance to the city or banner frame by the store can produce completely different results - so the choice of location is crucial.
4. Create a strong and clear message
You only have a few seconds to attract attention. Take care of:
clear password,
vivid contrast,
one main CTA (e.g., "Call," "Check out the offer," "Visit us").
Large-scale advertising should be simple and understandable at a glance - too much text or too small letters will only discourage the recipient.
5. Choose your material and printing technology
Based on the place and time of exposure, choose the appropriate material:
Frontlit 440g - versatile material for advertising banners.
Mesh - For large areas and scaffolding, lets the wind through.
Backlit - for illuminated light boxes and signs.
Blockout - Non-transparent material for double-sided printing.
We offer latex and UV printing, which guarantees durability and resistance to weather conditions.
6. Take care of the design of the carrier
Not only print, but also robust advertising structure influences the success of the campaign. By partnering with BannerGear, you have access to:
aluminum banner frames with an easy interchangeable graphics system
structures for billboards and free-standing signs,
- and others
ground, façade or fence mounting solutions.
Each structure is made to size, with approved materials, which guarantees safety and durability.
7. Have it professionally installed
A poorly mounted banner can:
look sloppy,
to be damaged at the first wind,
pose a threat to people and property.
That's why we offer comprehensive installation - from billboards to large-scale advertising installations.
8. Get a full service campaign
Upon request, we offer handling an advertising campaign from A to Z:
technical consulting,
graphic design,
media production,
assembly and disassembly after the campaign,
service and replacement of graphics (e.g., in banner frames).
This saves you time, money and ensures that everything will be done as planned.
9. Measure the effects
Although offline advertising does not give as precise data as Google Ads, its impact can be effectively monitored:
use a unique phone number or URL,
place a QR code directing to the page,
ask your customers how they found out about you.
Well-planned campaign with billboards can generate real interest and sales.
10. Think long term
Offline advertising is an investment. Even if the campaign lasts a month, the effects of brand visibility can last much longer. Establish a strategy for presence in the space - e.g., a rotating campaign every quarter, a permanent banner at the headquarters or a seasonal billboard with current offer.
Building offline recognition is a long-term game - but a very profitable one.
