What advertising medium to choose? Comprehensive guide to large-format printing materials
Choosing the right advertising medium is one of the key decisions when planning an effective marketing campaign. Depending on the place of display, the purpose of the advertisement, weather conditions or expected durability - a different material may prove most effective. At BannerPrint.pl we offer a wide range of professional solutions for individual customers, construction companies, advertising agencies and public institutions.
In this article, we provide a detailed guide to our products: from classic PVC banners, to MESH mesh, to roll-ups, to advanced LightBox systems and advertising flags. You'll also find answers to frequently asked questions, comparisons, advantages and disadvantages of different materials, and tips on which carrier will work best in a given situation.
Vinyl banners (PVC Frontlit)
Keywords: vinyl banner, PVC advertising banner, cheap outdoor banner
Frontlit banners are the most popular large format advertising media. Made of durable PVC with a weight of 510 gsm, they are characterized by high resistance to weather conditions - such as rain, snow, UV radiation or wind. This makes them ideal for outdoor campaigns, fences, building walls, fences and mobile advertising.
- Not suitable for backlighting (light does not penetrate the material)
- More weight compared to textiles
- Attractive price per m²
- Possibility of eyeleting and making tunnels for mounting
- High-resolution printing, visible from a distance
- Versatility of application
Backlit banners (Backlit)
Keywords: backlit banner, light box material, backlit printing
Backlit banners are specialized materials designed for display in light boxes and LightBox systems. Their structure allows the light to scatter evenly from behind, resulting in intense and saturated colors even at night. The 510 gsm PVC Backlit material is flexible, easy to install and weatherproof.
- Higher production cost
- Without backlighting, it looks less attractive
- Sensational visibility after dark
- Saturated colors and image depth
- Possibility of multiple graphics replacement
MESH mesh - banner for large areas
Keywords: mesh mesh, wind banner, permeable banner
MESH is a perforated PVC material (340 gsm) that is ideal for areas exposed to strong wind gusts - such as scaffolding, building facades, fences. Thanks to the perforated structure, the material is air permeable, which reduces stress and increases the safety of the installation.
- Less clear graphics up close
- Not suitable for backlighting
- Reduced wind resistance area
- Lightweight and easy to install
- Durability even under extreme conditions
Banners for scaffolding
Keywords: construction banner, scaffolding banner, banner for developer
Scaffold banners are personalized materials tailored to specific construction systems on construction sites. They are printed on thick, durable materials such as PVC or MESH, depending on your needs. They often serve not only an advertising function, but also a covering function.
- Require precise design and installation
- Rather unsuitable for other uses
- Fully customized to fit the scaffolding grid
- Ability to print large areas
- High resistance to wind and rain
Banners for fences
Keywords: fence banner, construction site cover, mesh banner
Fence banners are a functional 2-in-1 solution - combining advertising with the function of covering up a construction site, event area or technical facilities. Made of weather-resistant materials, they are easy to install and highly visible.
- May limit site visibility
- Require fixing around the perimeter
- Covering the fence aesthetically
- Free graphics and colors
- Durability and resistance to damage
Banners for interiors - textile backlit materials
Keywords: textile banner, indoor printing, advertising fabric
Banners for interiors, such as Samba Backlit fabric (270 gsm), are high-quality fabrics with a matte finish and photographic print quality. Used in indoor spaces such as showrooms, offices, showrooms and galleries. Thanks to their structure, they provide an aesthetically pleasing appearance and deep colors, especially when illuminated from behind.
- Less scratch resistance
- For internal use only
- Elegant design and soft texture
- Back-lit capability
- Lightweight and easy to install
- Photographic print quality
Advertising Rollups
Keywords: roll-up, exhibition system, advertising stand
Rollups are portable advertising systems, ideal for trade shows, conferences, training sessions, point of sale or product presentations. It only takes a few seconds to set them up - no tools or additional assembly required. It is an ideal solution for companies that need a mobile, aesthetic and compact form of advertising.
- For internal use only
- Limited printing area
- Mobility and compactness
- Quick assembly and disassembly
- Aluminum cassette and bag included
- Interchangeable graphics
LightBox - light boxes
Keywords: lED advertising, light box, backlit graphics
LightBox is a modern form of display with interchangeable illuminated banner. Thanks to LED technology, the ad is highly visible both during the day and at night, and its durable aluminum construction provides resistance to outdoor conditions. This solution is ideal for long-term display in public and commercial spaces.
- Need to connect to power supply
- Higher investment cost
- 24/7 Visibility
- Ability to change the printout
- Low energy consumption
- Durable aluminum housing
Street advertising flags
Keywords: advertising flag, beachflag, event flag
Street flags are mobile advertising media - light, impressive and dynamic. With the movement of the wind, they attract the attention of passersby. Available in different shapes: teardrop, pen, rectangle. It's a form of advertising ideal for outdoor events, seasonal promotions and display in front of stores.
- Smaller printing area
- Not suitable for prolonged exposures
- Movement attracts attention
- Different bases (cross, driven, water)
- Easy transportation and installation
- Lightweight design
Advertising structures - frames and frames
Keywords: advertising structure, banner stand, display system
Advertising systems supporting banner display are m.in. freestanding frames, tension frames, wall or substrate mounts. Used wherever graphics need to be mounted in a permanent and aesthetically pleasing manner. Allow quick and repeated exchange of advertising content.
- Sometimes they require a large space
- Higher cost to start
- Stability and durability
- Compatibility with PVC and textile banners
- Professional presentation
- Enable quick replacement of graphics
Summary and recommendations
Choosing the right advertising material depends on many factors: location, budget, form of promotion and aesthetic expectations. At BannerPrint.pl we offer comprehensive advice and assistance in choosing the best carrier.
Most common scenarios:
- Cheap outdoor advertising? → Frontlit
- Large banner for scaffolding? → MESH or scaffolding
- Aesthetic display in the office? → Textile Backlit
- Mobile form for event? → Rollup or Street flag
- Backlighting 24/7? → Backlit or LightBox
Feel free to contact our consultant and see our full range of products on the website: www.bannerprint.en